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MKT
5531
Contemporary Marketing Management
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An advanced survey course that emphasizes the core marketing decision variables: product, price, place, and promotion. The emphasis is on the interface between an organization's objectives, capabilities, resources and marketplace needs and opportunities. The subject matter is applicable to firms that produce and/or services, and for-profit and non-profit organizations. Topics include market-oriented problem solving, consumer behavior, marketing ethics, competitive strategy, and product management in domestic and global environments.
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3 hrs
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MKT
5539
Management In Direct Marketing
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The organization , planning and control of direct marketing efforts as an integral part of an institution's total marketing program.This course synthesizes direct marketing efforts with the institution's other major functional areas in order to achieve efficiently overall organizational objectives. Prerequisite: BUS-ADM 5531 or MKT 5531, or equivalent.
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3 hrs
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MKT
5555
International Marketing
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This course focuses on marketing problems confronting international business managers and the ways they may be analyzed and resolved. The course content includes concepts and techniques useful in international marketing; effects of national differences on marketing practices; organization for international marketing; and strategy formulation for international markets. Prerequisites: BUS-ADM 5531 or MGT 5531 and BMA 5510 or MGT 5510 or equivalents.
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3 hrs
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A review of behavioral science concepts applicable to an understanding of constituent decision making. Special emphasis is placed on applications of these concepts, by the student, to problems of offer planning, pricing, distribution and promotion. Prerequisites: BUS-ADM 5531 or MKT 5531 pr equivalent.
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3 hrs
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MKT
5561
Promotional Strategies In Marketing
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Emphasis will be placed on the organization's persuasive communications to customers and prospective customers within a framework of the system of distribution. The central focus concerns how marketing management allocates the promotional mix within the organization's total marketing program. Topics will include the following: 1) promotional mix, 2) campaign strategies, 3) campaign coordination and 4) follow-up control of promotional programs. Prerequisite: BUS-ADM 5531 or MKT 5531 or equivalent.
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3 hrs
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MKT
5562
Marketing Research
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This course acquaints the student with the special problems of understanding and applying various measurement techniques to marketing problems. Specific topics to be investigated will depend upon the instructor and the students' areas of interest and specific competencies. Prerequisites: BUS-ADM 5531 or MKT 5531, BDS 5508 or DSOM 5508 or equivalents.
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3 hrs
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MKT
5565
Marketing Management
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Examines the role of marketing in driving profitable revenue growth in companies The focus is placed on tools and approaches to analyzing and understanding customer needs- including the roles of market research and brand equity- and the development of integrated marketing plans to deliver to those needs.Prerequisite: Admission to Executive MBA Program.
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2 hrs
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MKT
5575
Advanced Marketing Strategy
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This course focuses on advanced marketing skills and practical techniques for defining and meeting the needs of the chosen market. The emphasis is on key drivers of marketing effectiveness, including creating a market-oriented culture, customer-focused information systems, the relationship of various components of marketing, and the response to marketing variables. A variety of pedagogical approaches, including applied projects, may be employed. Prerequisites: BUS-ADM 5531 or MKT 5531 or equivalent.
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3 hrs
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MKT
5576
Strategic Marketing
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This course examines those market-based issues that have broad implications for strategy, such as market sizing, brand and competitive set, and product life cycles. Among strategies and business models discussed will be those tailored to start-ups and growing businesses, as well as businesses in mature and declining markets, with special emphasis on the challenges of differentiation in highly competitive industries.Prerequisite: Admission to the Executive MBA program
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2 hrs
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The study of a contemporary topic of interest. This course is designed to facilitate one of two purposes: an initial offering of a new course (prior to formal approval) or an initial and possible only offering of new topics. Prerequisite: Consent of the instructor.
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3 hrs
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This course is designed to facilitate one of two purposes: an initial offering of a new course (prior to formal approval) or an initial and possible only offering of new topics. Prerequisite: Consent of the instructor
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3 hrs
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An opportunity for students to integrate their academics studies via employment with a business/organization in the community.Prerequisite: admission only by prior approval and consent of instructor.
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1-3 hrs
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MKT
5597
Independent Study
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Independent study and research in areas of special interest under individual faculty direction.Prerequisite: Preregistration consent of the instructor.
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1-6 hrs
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Graduate Courses